Elin Molander

“From that day on, I made up my mind

- I wanted to be a designer.”

 

 

Untitled+%2885%29.jpg

It all started….

…14 years ago in high school, my classmates went for a study visit to a design school where we witnessed an exam presentation by Sindre Klepp from Norway, an aspiring student in industrial design.

He pinpointed a common issue at airports - The time it took for travelers to get from one terminal to another. As he stood there, presenting his groundbreaking idea on solving the eternal airport terminal dilemma. I couldn’t help but be in awe of his quirky yet brilliant solution.

He had made an kickbike integrated with a functional suitcase, the ultimate travel companion for the modern adventurer.

Showcasing how you can use creativity and functionality to solve a user-centric problem. His innovative approach lighted a spark in me and wanting to follow in his creative footsteps.

From that day on, I made up my mind - I wanted to be a designer.

  Who am I?

I am a designer from the northern of Sweden - High coast of sweden - Örnsköldsvik.

Currently living in Gothenburg,

I am:

  • Curious – I find beauty and interest in almost everything, Not unafraid to explore new ideas and experiences.

  • Imaginative – I am creative and open-minded.

  • Enthusiastic – Eager to share and listen to new approaches and open to diverse perspectives.

  • Finding joy in sharing with others – I enjoying deep talks and light-hearted moments.

  • Optimistic – I remains positive and solution-focused.

  • Driven by creative problem-solving and collaboration.

  • Generating innovative ideas by uncovering underlying needs, seeing behaviors, and digging deeper.

  • Energetic and contributing to a positive and productive team environment where she is always willing to try new ideas, to learn and to improve continuously.

  • Blending creativity with a deep understanding of the user's perspective.

    One of my greatest strengths is my empathic perspective, which allows me to understand and connect with users on a deep level. This empathic approach enables me to not only identify and address their needs but also anticipate their unspoken desires.

34670.JPEG

I believe that:

  • Making things tangible allows me to think and communicate.

  • I dont design for myself; I design for others.

  • The best solutions dosent come from when we design alone; they come when we design together.

  • My design is sustainable (not just environmentally – but clearly this too).

  • I see human centered development as an attitude as much as a skill.


  • Design can make the world better.

  • You will have to dare to dare. I see failure as learning.

  • …that good design is not only functional but also aesthetically pleasing, providing an immersive and satisfying user experience.

  • Something cannot come from nothing: my design are research-based. I constantly actively seek input and feedback.

  • The first idea is unlikely to be the best (and even if it is how do you know?)

  • Empathic design is based on understanding human and organizational needs.

  • Integrative thinking and embrace tension as the source of creativity.

  • I am always looking for tensions, contradictions, surprises and unsolved

    problems. I am always looking for insights or nuggets (Aha moments).

ON MY SPARE TIME I…

IMG_5343.jpg